Focus On NSW: UK & Europe , North America & New Zealand
The Destination NSW Focus On NSW: UK & Europe, North America and New Zealand event will take place on Monday 16 March 2026 at the InterContinental Sydney Coogee Beach.
Focus On NSW is a structured trade event and familiarisation program that will bring travel buyers (wholesalers, retail agents and online travel agencies) from the United Kingdom, Europe (France & Germany), North America and New Zealand to NSW.
The event will showcase Sydney and NSW products and destinations through an appointment-based B2B workshop, a networking function and a familiarisation program in Sydney and regional NSW.
Tourism suppliers from NSW are invited to apply to attend the Focus on NSW: UK & Europe, North America and New Zealand event in Sydney to meet and connect with travel buyers from these source markets.
Event Program
| Date | Activity | Location |
|---|---|---|
| 13-16 March 2026 | Pre-familiarisation program (buyers only) Buyers will be in smaller familiarisation groups in Sydney & regional NSW |
Sydney & regional NSW |
| 16 March 2026 |
B2B Workshop Full-day B2B workshop (30 appointments) |
InterContinental Sydney Coogee Beach |
|
Gala Dinner An opportunity to network with the buyers |
||
| 17 - 20 March 2026 | Post-familiarisation program (buyers only) Buyers will be in smaller familiarisation groups in Sydney & regional NSW |
Sydney & regional NSW |
Key Dates & Deadlines
| Activity | Due date |
|---|---|
| Seller applications open | 12 December 2025 |
| Seller applications close | 22 December 2025 |
| Application outcome advised | 13 January 2026 |
| Registration: Confirmation of participation and payment required | 20 January 2026 |