Welcome to the application portal for Focus On NSW

Before you begin your application, please note:
  • No payment is required at this stage. All applications will be assessed and following comprehensive assessment, application outcomes will be advised. If offered a place as a seller at Focus On NSW 2026, payment and additional details will be requested at time of acceptance to confirm attendance. 
  • Please provide details for one primary attending delegate who will receive all communications regarding this application. An additional delegate may be added once your business is accepted to attend (additional cost applies).
  • To complete your application, you will be asked to accept the event Terms and Conditions and agree to the Destination NSW Privacy Policy.
If you have any questions please contact the Distribution team at distribution@dnsw.com.au.
 

Contact Details

Business Address

Application type

Please select ONE application type below.

Eligible New Market Product Pathway and Aboriginal Trade Event Support applicants must select the appropriate option below to submit the correct application.

If you are unsure which application type to select, please review the eligibility criteria for New Market Product Pathway and the eligibility criteria Aboriginal Trade Event Support.

Please answer the questions in support of your Seller Application

What type of tourism product does your business offer? (select all that apply)

Is your business export ready and paying industry standard commissions?

Is the business Aboriginal-owned and -operated?

Is your tourism product currently available in North America, UK, Europe or New Zealand?

List evidence that the product(s) are active in at least one of the specified international markets.

Examples of eligible international marketing activities include:

  • Attendance at trade events in Australia or overseas

  • Participation in Destination NSW trade famil programs

  • International marketing and promotional campaigns

  • Distribution through an Inbound Tour Operator (ITO) or international wholesale program

  • Development of international marketing product collateral

What distribution channels is your product sold through? (select all that apply)

Will an Australian based representative be attending the event?

Has the business participated as a Seller in a Destination NSW or Tourism Australia trade event targeting UK, Europe, North America or New Zealand?

Eligible businesses must not have previously participated as a Seller in Destination NSW or Tourism Australia events targeting UK, Europe, North America or New Zealand (e.g., Focus On, Marketplace, Roadshow, etc.).

Does the business have inbound tourism sales representation in North America, UK, Europe or New Zealand?

Briefly describe how your product(s) are suitable for North America, UK, Europe or New Zealand markets:

Does the business have an ATDW listing?

Confirm PLI requirement

If successful in your application, you will be asked to provide this document.

Confirm the business has no outstanding debts with Destination NSW.

Confirm eligibility requirements

Please ensure you have reviewed the eligibility criteria.

Confirm eligibility requirements

Please ensure you have reviewed the eligibility criteria for attending under the New Market Product Pathway.

Confirm eligabiltiy requirements

Please ensure you have reviewed the eligibility criteria before applying to attend under the Aboriginal Trade Event Support initiative.

Summary

Terms & Conditions for Focus On NSW.
Destination NSW Privacy Policy. 

Thank You for your application to attend Focus On NSW: UK, Europe, North America & New Zealand 2026. Your application will be advised on 13 January 2026.

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